Eric Singler

managing director, bva; managing director, prs in vivo

Eric is the Managing Director of BVA, a market research and consultancy group as well as the Managing Director of PRS IN VIVO, which focuses on consumer goods market research. He is the Founder and President of the BVA Nudge Unit, through which he guided Emmanuel Macron’s victorious presidential campaign with the application of Nudge. Eric is a pioneer of utilizing behavioral economics learnings and Nudges to win at behavioral change with public policies, Fortune 500 companies, NGO and international organizations. He is the author of 3 books specializing in the application of Nudge: “Nudge Marketing”, “Green Nudge” focused on sustainability and “Nudge Management” focused on creating a better work environment. Presently he is working for the United Nations with the HeforShe campaign for global gender equality. “

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